AI Meets ESG: How Artificial Intelligence is Redefining Sustainability Strategy
Introduction: AI’s Transformative Role in ESG As a sustainability professional with over two decades of experience, I’ve witnessed many technological revolutions — but few as transformative as Artificial Intelligence (AI). No longer a futuristic concept, AI is rapidly reshaping how organizations design, implement, and measure their Environmental, Social, and Governance (ESG) strategies. Whether it’s predictive […]
Why “Practical Sustainability Strategies” Remains a Global ESG Bestseller
Introduction to Practical Sustainability Strategies I’m proud to share the release of the 3rd Edition of the global bestseller Practical Sustainability Strategies: How to Excel in ESG and Gain a Competitive Advantage (Wiley, 2025). Over a decade after its first release, this book continues to inspire professionals, executives, and students seeking to turn sustainability into […]
The Greenhushing Dilemma: Why Strategic Silence on ESG Can Backfire
Over the past few years, sustainability leaders have faced growing scrutiny over how they communicate their environmental, social, and governance (ESG) performance. While some companies are still accused of greenwashing, others are quietly adopting the opposite approach—a greenhushing strategy. This trend, where businesses underreport or remain silent about their climate actions, may seem like a […]
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