When Brands Go Silent: The Rise of Greenhushing
For years, we have debated greenwashing in ESG —the act of exaggerating sustainability claims. But a quieter trend is emerging: greenhushing. Instead of overstating environmental efforts, some companies are choosing to say very little, or nothing at all, about their sustainability progress. A recent Wall Street Journal report highlighted how sustainability chiefs are recalibrating their […]
Greenwashing in Net Zero Commitments: A Growing ESG Risk
Greenwashing in Net Zero commitments is one of the most pressing challenges facing the ESG movement today. As someone who has worked in sustainability leadership for over two decades, I’ve seen how ambitious climate pledges can drive meaningful change—but only when they are backed by credible action. Unfortunately, more and more companies are making net […]
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