When Brands Go Silent: The Rise of Greenhushing
For years, we have debated greenwashing in ESG —the act of exaggerating sustainability claims. But a quieter trend is emerging: greenhushing. Instead of overstating environmental efforts, some companies are choosing to say very little, or nothing at all, about their sustainability progress. A recent Wall Street Journal report highlighted how sustainability chiefs are recalibrating their […]
The Greenhushing Dilemma: Why Strategic Silence on ESG Can Backfire
Over the past few years, sustainability leaders have faced growing scrutiny over how they communicate their environmental, social, and governance (ESG) performance. While some companies are still accused of greenwashing, others are quietly adopting the opposite approach—a greenhushing strategy. This trend, where businesses underreport or remain silent about their climate actions, may seem like a […]
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