{"id":637,"date":"2025-09-11T12:48:46","date_gmt":"2025-09-11T12:48:46","guid":{"rendered":"https:\/\/nikosavlonas.com\/?p=637"},"modified":"2025-09-11T12:48:46","modified_gmt":"2025-09-11T12:48:46","slug":"%cf%83%ce%b9%cf%89%cf%80%ce%ae-%cf%84%ce%bf%cf%85-greenhushing-esg","status":"publish","type":"post","link":"https:\/\/nikosavlonas.com\/el\/%cf%83%ce%b9%cf%89%cf%80%ce%ae-%cf%84%ce%bf%cf%85-greenhushing-esg\/","title":{"rendered":"\u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2 \u03c3\u03b9\u03c9\u03c0\u03bf\u03cd\u03bd: \u0397 \u03ac\u03bd\u03bf\u03b4\u03bf\u03c2 \u03c4\u03bf\u03c5 Greenhushing"},"content":{"rendered":"<p>\u0395\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c3\u03c5\u03b6\u03b7\u03c4\u03ac\u03bc\u03b5 <em>\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03be\u03ad\u03c0\u03bb\u03c5\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd ESG <\/em>-\u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03b1\u03b8\u03cc\u03c1\u03c5\u03b2\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b4\u03cd\u03b5\u03c4\u03b1\u03b9: <strong>greenhushing<\/strong>. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03c4\u03bf\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2, \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bb\u03ad\u03bd\u03b5 \u03c0\u03bf\u03bb\u03cd \u03bb\u03af\u03b3\u03b1 \u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<p>\u039c\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 <a href=\"https:\/\/www.wsj.com\/articles\/sustainability-chiefs-are-recalibrating-in-bid-to-keep-decarbonization-on-map-144c489b\"><em>Wall Street Journal<\/em> \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7<\/a> \u03b1\u03bd\u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03b1\u03c0\u03bf\u03c3\u03cd\u03c1\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03b4\u03b5\u03c3\u03bc\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2, \u03b1\u03bd\u03b7\u03c3\u03c5\u03c7\u03ce\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b1\u03bd \u03bf\u03b9 \u03c3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b1\u03bb\u03bb\u03ac\u03be\u03bf\u03c5\u03bd \u03ae \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c5\u03c0\u03bf\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9, \u03b8\u03b1 \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p>\u03a9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03c3\u03b5 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 ESG, \u03b8\u03b5\u03c9\u03c1\u03ce \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03c9\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7. \u0397 \u03b1\u03c0\u03bf\u03c3\u03b9\u03ce\u03c0\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae - \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7, \u03c4\u03b7 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03bf \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf.<\/p>\n<h3><strong>\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 Greenhushing;<\/strong><\/h3>\n<p>\u03a4\u03bf Greenhushing \u03c0\u03b5\u03c1\u03b9\u03b3\u03c1\u03ac\u03c6\u03b5\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 <strong>\u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03b1 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03ae \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c3\u03c5\u03b6\u03b7\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2<\/strong>, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03ac\u03c3\u03b7.<\/p>\n<p>\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf greenwashing, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bb\u03ac\u03c8\u03b5\u03b9 \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae, \u03c4\u03bf greenhushing \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1:<\/p>\n<ul>\n<li><strong>\u039c\u03b5\u03b9\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/strong> \u03b4\u03c5\u03c3\u03c7\u03b5\u03c1\u03b1\u03af\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7.<\/li>\n<li><strong>\u03a7\u03b1\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2<\/strong>, \u03b1\u03c6\u03bf\u03cd \u03b7 \u03b1\u03bd\u03c4\u03b1\u03bb\u03bb\u03b1\u03b3\u03ae \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03cd\u03c3\u03b5\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2.<\/li>\n<li><strong>\u03a7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03be\u03b9\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 ESG<\/strong>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03bf\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b5\u03bb\u03bb\u03b9\u03c0\u03b5\u03af\u03c2 \u03ae \u03b1\u03c3\u03b1\u03c6\u03b5\u03af\u03c2.<\/li>\n<\/ul>\n<p>\u03a3\u03c4\u03bf\u03bd \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03ba\u03cc\u03c3\u03bc\u03bf, \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b6\u03ae\u03bc\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7.<\/p>\n<h3><strong>\u0393\u03b9\u03b1\u03c4\u03af \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c3\u03b9\u03c9\u03c0\u03bf\u03cd\u03bd<\/strong><\/h3>\n<p>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03bf\u03c5 \u03c3\u03b5 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03af \u03bb\u03cc\u03b3\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03b7\u03b3\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf greenhushing:<\/p>\n<ol>\n<li><strong>\u03a1\u03c5\u03b8\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c6\u03cc\u03b2\u03bf\u03c2<\/strong><br \/>\n\u039f\u03b9 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf\u03b9 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03b7 \u03bf\u03b4\u03b7\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u0395 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c5\u03c0\u03bf\u03b2\u03bf\u03bb\u03ae \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (CSRD) \u03ba\u03b1\u03b9 \u03b7 <a href=\"https:\/\/www.sec.gov\/newsroom\/press-releases\/2022-46\">SEC<\/a> \u03c0\u03c1\u03bf\u03c4\u03b5\u03b9\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c0\u03af\u03b5\u03c3\u03b7. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03ac\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd \u03b5\u03ac\u03bd \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03ae \u03c7\u03ac\u03c3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b8\u03b5\u03c3\u03bc\u03af\u03b5\u03c2.<\/li>\n<li><strong>\u039f\u03c0\u03b9\u03c3\u03b8\u03bf\u03b4\u03c1\u03cc\u03bc\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c0\u03cc\u03bb\u03c9\u03c3\u03b7<\/strong><br \/>\n\u0397 ESG \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03c9\u03c4\u03b9\u03ba\u03cc \u03b8\u03ad\u03bc\u03b1 \u03c3\u03b5 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2. \u03a4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03c6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03c4\u03cc\u03c3\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03c4\u03b9\u03b2\u03b9\u03c3\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7, \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03ba\u03b5\u03c0\u03c4\u03b9\u03ba\u03b9\u03c3\u03c4\u03ad\u03c2, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b8\u03b5\u03c9\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd ESG \u03c0\u03b5\u03c1\u03b9\u03c4\u03c4\u03ae.<\/li>\n<li><strong>\u03a0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2<\/strong><br \/>\n\u039f \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b5\u03ba\u03c0\u03bf\u03bc\u03c0\u03ce\u03bd Scope 3 \u03ae \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b7 \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7. \u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ad\u03c9\u03c2 \u03cc\u03c4\u03bf\u03c5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03ad\u03bb\u03b5\u03b9\u03b1, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03c7\u03bd\u03ac \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 \u03c3\u03b9\u03c9\u03c0\u03ae.<\/li>\n<\/ol>\n<p>\u03a4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1; \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ad\u03c2, \u03b5\u03bb\u03c0\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1. \u0391\u03bb\u03bb\u03ac \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b7 \u03c4\u03b7\u03c2 \u03ad\u03bd\u03b1 \u03ba\u03b5\u03bd\u03cc \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2.<\/p>\n<h3><strong>\u039f\u03b9 \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03b9\u03c9\u03c0\u03ae\u03c2<\/strong><\/h3>\n<p>\u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03bd\u03b1 \u03bc\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03ad\u03c7\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2:<\/p>\n<ul>\n<li><strong>\u0395\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ce\u03bd:<\/strong> \u039f\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2 \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd ESG. A <a href=\"https:\/\/www.morganstanley.com\/assets\/pdfs\/MS_Institute_for_Sustainable_Investing_Sustainable_Signals_Corporate_report_2025.pdf?utm_\">\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 Morgan Stanley<\/a> \u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 88% \u03c4\u03c9\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ce\u03bd \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bd \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c9\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1 \u03b1\u03be\u03af\u03b1\u03c2. \u0397 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b5\u03b3\u03b5\u03af\u03c1\u03b5\u03b9 \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf \u03b1\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2.<\/li>\n<li><strong>\u0394\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd:<\/strong> \u039f\u03b9 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03b5\u03c0\u03b9\u03b8\u03c5\u03bc\u03bf\u03cd\u03bd \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03bd\u03b1 \u03b5\u03c1\u03b3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03b5\u03af\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b1\u03bd\u03b1\u03c4\u03bf\u03bb\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c3\u03ba\u03bf\u03c0\u03cc \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u0397 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03b5\u03b3\u03ba\u03c5\u03bc\u03bf\u03bd\u03b5\u03af \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2 \u03b1\u03c0\u03bf\u03b4\u03ad\u03c3\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2.<\/li>\n<li><strong>\u03a6\u03ae\u03bc\u03b7:<\/strong> \u03a3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03b7\u03c2 <a href=\"https:\/\/www.globalreporting.org\/media\/nchpzct5\/gri-csrd-essentials.pdf?utm\">\u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf GRI<\/a> \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03b5\u03c7\u03ae \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd, \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03c5\u03b8\u03b5\u03af \u03c9\u03c2 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03af\u03b1\u03c2 -\u03ae, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c7\u03b5\u03b9\u03c1\u03cc\u03c4\u03b5\u03c1\u03b1, \u03c9\u03c2 \u03ad\u03bb\u03bb\u03b5\u03b9\u03c8\u03b7 \u03b4\u03c1\u03ac\u03c3\u03b7\u03c2.<\/li>\n<\/ul>\n<p>\u0395\u03bd \u03bf\u03bb\u03af\u03b3\u03bf\u03b9\u03c2, <strong>\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b1\u03c0\u03bf\u03c3\u03b9\u03ce\u03c0\u03b7\u03c3\u03b7 \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03bf\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd<\/strong>.<\/p>\n<h3><strong>\u039c\u03b9\u03b1 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1<\/strong><\/h3>\n<p>\u03a0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03c0\u03b1\u03b3\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 greenhushing \u03ba\u03b1\u03b9 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c4\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae; \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03ce \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03b1 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1:<\/p>\n<ol>\n<li><strong>\u0398\u03ad\u03c3\u03c4\u03b5 \u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/strong><br \/>\n\u039f\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd \u03c6\u03cc\u03b2\u03bf \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1\u03c2. <a href=\"https:\/\/sciencebasedtargets.org\/\">\u03a3\u03c4\u03cc\u03c7\u03bf\u03b9 \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7<\/a> \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bd\u03b1 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03c3\u03c4\u03bf\u03cd\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03bf\u03c5\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1.<\/li>\n<li><strong>\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03bc\u03b5 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1<\/strong><br \/>\n\u0395\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5: <em>\"\u0394\u03b5\u03bd \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c6\u03c4\u03ac\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03b5\u03ba\u03b5\u03af, \u03b1\u03bb\u03bb\u03ac \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03c1\u03cc\u03bf\u03b4\u03cc\u03c2 \u03bc\u03b1\u03c2\".<\/em> \u03a4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7 \u03b5\u03ba\u03c4\u03b9\u03bc\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03c3\u03b9\u03c9\u03c0\u03ae\u03c2.<\/li>\n<li><strong>\u03a7\u03c1\u03ae\u03c3\u03b7 \u03b5\u03c0\u03b1\u03bb\u03ae\u03b8\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03c1\u03af\u03c4\u03bf\u03c5 \u03bc\u03ad\u03c1\u03bf\u03c5\u03c2<\/strong><br \/>\n\u0397 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd ESG, \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03c9\u03c4\u03bf\u03b2\u03bf\u03c5\u03bb\u03b9\u03ce\u03bd \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 \u03a0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u0392\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03c9\u03bd \u0394\u03a0\u03a7\u0391, \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03b8\u03bf\u03cd\u03bd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bf\u03af\u03b7\u03c3\u03b7.<\/li>\n<li><strong>\u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2<\/strong><br \/>\n\u0397 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5\u03c5\u03c4\u03b5\u03c1\u03b5\u03cd\u03bf\u03c5\u03c3\u03b1. \u0397 \u03b5\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03ae \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b1 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03b5\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2.<\/li>\n<\/ol>\n<h3><strong>\u039c\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b7\u03b3\u03ad\u03c4\u03b5\u03c2 ESG<\/strong><\/h3>\n<p>\u0397 \u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf greenhushing \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03b7\u03bc\u03b5\u03c1\u03b9\u03bd\u03cc \u03c4\u03bf\u03c0\u03af\u03bf \u03c4\u03b7\u03c2 ESG. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c9 \u03b1\u03ba\u03c1\u03ac\u03b4\u03b1\u03bd\u03c4\u03b1 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae.<\/p>\n<p>\u0397 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c6\u03bf\u03c1\u03ac <strong>\u03c3\u03c5\u03bd\u03b5\u03c7\u03ae\u03c2 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7, \u03cc\u03c7\u03b9 \u03c4\u03b5\u03bb\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong>. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 - \u03b7 \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf\u03c2 \u03c3\u03c5\u03c7\u03bd\u03ac \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03b7\u03c2 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5 \u03bb\u03ac\u03b8\u03bf\u03c5\u03c2. \u039c\u03bf\u03b9\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b5\u03c2, \u03bf\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03c0\u03b9\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1.<\/p>\n<p>\u03a3\u03c4\u03b7 \u03b4\u03b9\u03ba\u03ae \u03bc\u03bf\u03c5 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03c3\u03b5 \u03b4\u03b9\u03ac\u03c6\u03bf\u03c1\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b7\u03c0\u03b5\u03af\u03c1\u03bf\u03c5\u03c2, \u03ad\u03c7\u03c9 \u03b4\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c6\u03ae\u03bc\u03b5\u03c2 \u03bd\u03b1 \u03c7\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b5\u03ba\u03b4\u03b9\u03ba\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b1\u03ba\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<h3><strong>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03bf\u03c0\u03c4\u03b9\u03ba\u03ad\u03c2<\/strong><\/h3>\n<p>\u0391\u03bd \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bc\u03b2\u03b1\u03b8\u03cd\u03bd\u03b5\u03c4\u03b5, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 <strong>\u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b8\u03ad\u03c3\u03b5\u03b9\u03c2<\/strong> \u03b5\u03c0\u03b5\u03ba\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03c9\u03bd\u03af\u03b5\u03c2:<\/p>\n<ul>\n<li><strong>ESG backlash - \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf.<\/strong> <em><a href=\"https:\/\/nikosavlonas.com\/el\/esg-backlash-%ce%b2%ce%b9%cf%89%cf%83%ce%b9%ce%bc%cf%8c%cf%84%ce%b7%cf%84%ce%b1\/?utm\">\u0397 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03c0\u03b9\u03bc\u03ad\u03bd\u03b5\u03b9 - \u03c0\u03b1\u03c1\u03ac (\u03ba\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c4\u03af\u03b1\u03c2) \u03c4\u03c9\u03bd \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd ESG<\/a>.<\/em><\/li>\n<li><strong>\u039a\u03b1\u03b8\u03b1\u03c1\u03cc \u03bc\u03b7\u03b4\u03ad\u03bd \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1.<\/strong> <em><a href=\"https:\/\/nikosavlonas.com\/el\/%cf%80%cf%81%ce%ac%cf%83%ce%b9%ce%bd%ce%bf-%cf%80%ce%bb%cf%8d%cf%83%ce%b9%ce%bc%ce%bf-%cf%84%cf%89%ce%bd-%ce%b4%ce%b5%cf%83%ce%bc%ce%b5%cf%8d%cf%83%ce%b5%cf%89%ce%bd-%ce%bc%ce%b7%ce%b4%ce%b5%ce%bd\/?utm\">\u03a0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03c0\u03bb\u03cd\u03c3\u03b9\u03bc\u03bf \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b5\u03c3\u03bc\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 Net Zero: Net Zero Zero: \u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1<\/a>.<\/em><\/li>\n<li><strong>\u03a3\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b7\u03c2 \u0395\u0395.<\/strong> <em><a href=\"https:\/\/nikosavlonas.com\/el\/eu-2040-esg-ripple-effect\/?utm\">\u039f \u03b1\u03bd\u03c4\u03af\u03ba\u03c4\u03c5\u03c0\u03bf\u03c2 \u03c4\u03c9\u03bd ESG \u03c3\u03c4\u03bf\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03c2 \u0395\u0395 2040<\/a>.<\/em><\/li>\n<li><strong>\u03a3\u03cd\u03b3\u03ba\u03bb\u03b9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03cd\u03c0\u03c9\u03bd.<\/strong> <em><a href=\"https:\/\/nikosavlonas.com\/el\/mastering-esg-alignment-navigating-the-three-leading-global-standards-%cf%80%ce%bb%ce%bf%ce%ae%ce%b3%ce%b7%cf%83%ce%b7-%cf%83%cf%84%ce%b1-%cf%84%cf%81%ce%af%ce%b1-%ce%ba%ce%bf%cf%81%cf%85%cf%86%ce%b1\/?utm\">\u039a\u03b1\u03c4\u03b1\u03ba\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd ESG: \u03a4\u03b1 \u03c4\u03c1\u03af\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03b1\u03af\u03b1 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1<\/a>.<\/em><\/li>\n<li><strong>\u0391\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7.<\/strong> <em><a href=\"https:\/\/nikosavlonas.com\/el\/esrs-%ce%b1%cf%80%ce%bb%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b1-%cf%84%ce%b9-%cf%83%ce%b7%ce%bc%ce%b1%ce%af%ce%bd%ce%bf%cf%85%ce%bd-%ce%bf%ce%b9-%ce%bc%ce%b5%cf%84%ce%b1%cf%81%cf%81\/?utm\">\u0391\u03c0\u03bb\u03bf\u03cd\u03c3\u03c4\u03b5\u03c5\u03c3\u03b7 ESRS 2025: ESG: \u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bc\u03b5\u03c4\u03b1\u03c1\u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae ESG<\/a>.<\/em><\/li>\n<li><strong>\u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03c0\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03be\u03af\u03b1\u03c2.<\/strong> <em>S<a href=\"https:\/\/nikosavlonas.com\/el\/%ce%b2%ce%b9%cf%89%cf%83%ce%b9%ce%bc%cf%8c%cf%84%ce%b7%cf%84%ce%b1-%ce%b4%ce%b7%ce%bc%ce%b9%ce%bf%cf%85%cf%81%ce%b3%ce%af%ce%b1-%ce%b1%ce%be%ce%af%ce%b1%cf%82-%ce%b5%cf%80%ce%b9%cf%87%ce%b5%ce%b9\/?utm\">\u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b1\u03be\u03af\u03b1\u03c2: \u0391\u03b5\u03b9\u03c6\u03bf\u03c1\u03af\u03b1: \u039c\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c4\u03b1\u03b3\u03ae<\/a>.<\/em><\/li>\n<\/ul>\n<p>\u039c\u03b1\u03b6\u03af, \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 \u03b9\u03c3\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1: <strong>\u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03b4\u03c1\u03ac\u03bd\u03b5\u03b9\u03b1 \u03b5\u03bd\u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 ESG.<\/strong><\/p>\n<h3><strong>\u03a4\u03b5\u03bb\u03b9\u03ba\u03ae \u03c3\u03ba\u03ad\u03c8\u03b7<\/strong><\/h3>\n<p>\u03a4\u03bf \"\u03c0\u03c1\u03b1\u03c3\u03af\u03bd\u03b9\u03c3\u03bc\u03b1\" \u03c4\u03c9\u03bd ESG \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03bf\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c0\u03bf\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bb\u03b5\u03b3\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd. \u0391\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03ba\u03b1\u03b8\u03c5\u03c3\u03c4\u03b5\u03c1\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03c5\u03bd\u03b1\u03bc\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7.<\/p>\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c7\u03c9\u03c1\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac, \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b3\u03ba\u03b1\u03bb\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd <strong>\u03b8\u03ac\u03c1\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1<\/strong>. \u03a4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd \u03c4\u03b7\u03c2 ESG \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03b8\u03c5\u03bc\u03af\u03b1 \u03bc\u03b1\u03c2 \u03bd\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03ac.<\/p>\n<p>\u0397 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03cc\u03c4\u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c4\u03b5\u03bb\u03ae\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03b8\u03b5\u03bc\u03ad\u03bb\u03b9\u03bf \u03c4\u03b7\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1\u03c2. \u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c5\u03b4\u03bf\u03ba\u03b9\u03bc\u03ae\u03c3\u03bf\u03c5\u03bd \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03b1, \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03ac \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03b4\u03ce \u03ba\u03b1\u03b9 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c3\u03c5\u03b6\u03b7\u03c4\u03ac\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03bf greenwashing \u03c3\u03c4\u03b7\u03bd ESG - \u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03ae\u03c2 \u03c4\u03c9\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03ce\u03bd \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0391\u03bb\u03bb\u03ac \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03ae\u03c3\u03c5\u03c7\u03b7 \u03c4\u03ac\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b4\u03cd\u03b5\u03c4\u03b1\u03b9: \u03c4\u03bf greenhushing. \u0391\u03bd\u03c4\u03af \u03bd\u03b1 \u03c5\u03c0\u03b5\u03c1\u03c4\u03bf\u03bd\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2, \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03b3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03bb\u03ad\u03bd\u03b5 \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03b1 \u03ae \u03ba\u03b1\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03ac\u03c2 \u03c4\u03bf\u03c5\u03c2. \u039c\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03c4\u03b7\u03c2 Wall Street Journal \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03ba\u03b5\u03c6\u03b1\u03bb\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 [...]<\/p>","protected":false},"author":2,"featured_media":639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[90,88,89,12,58,73,50],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-climate-action","tag-corporate-transparency","tag-decarbonization","tag-esg","tag-greenhushing","tag-greenwashing","tag-sustainability-reporting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Brands Go Silent: The Rise of Greenhushing<\/title>\n<meta name=\"description\" content=\"Greenhushing ESG: why brands go quiet\u2014and why silence risks trust. 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