{"id":191,"date":"2025-06-04T09:59:50","date_gmt":"2025-06-04T09:59:50","guid":{"rendered":"https:\/\/nikosavlonas.com\/?p=191"},"modified":"2025-07-28T08:03:27","modified_gmt":"2025-07-28T08:03:27","slug":"the-greenhushing-dilemma-why-strategic-silence-on-esg-canc-backfire","status":"publish","type":"post","link":"https:\/\/nikosavlonas.com\/el\/\u03c4\u03bf-\u03b4\u03af\u03bb\u03b7\u03bc\u03bc\u03b1-\u03c4\u03bf\u03c5-greenhushing-\u03b3\u03b9\u03b1\u03c4\u03af-\u03b7-\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae-\u03c3\u03b9\/","title":{"rendered":"\u03a4\u03bf \u03b4\u03af\u03bb\u03b7\u03bc\u03bc\u03b1 \u03c4\u03bf\u03c5 Greenhushing: \u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c3\u03b9\u03c9\u03c0\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ESG \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b2\u03b5\u03af \u03b5\u03b9\u03c2 \u03b2\u03ac\u03c1\u03bf\u03c2 \u03bc\u03b1\u03c2"},"content":{"rendered":"<p data-start=\"673\" data-end=\"965\">\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bf\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03b9\u03ba\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 (ESG). \u0395\u03bd\u03ce \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \"\u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03bf \u03be\u03ad\u03c0\u03bb\u03c5\u03bc\u03b1\", \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03b1\u03b8\u03cc\u03c1\u03c5\u03b2\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 - \u03bc\u03b9\u03b1 <strong data-start=\"520\" data-end=\"545\">\u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae greenhushing<\/strong>. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c4\u03ac\u03c3\u03b7, \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03ae \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03ad\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd \u03ad\u03bd\u03b1\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03cd\u03b3\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03c7\u03bd\u03ac \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03ba\u03cc \u03c0\u03b1\u03c1\u03ac \u03ba\u03b1\u03bb\u03cc.<\/p>\n<p data-start=\"967\" data-end=\"1282\"><a href=\"https:\/\/www.ft.com\/content\/81d91e7e-4c71-4c90-88bb-c208f964d8a2\" target=\"_blank\" rel=\"noopener\">Greenhushing<\/a> \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03cc\u03c6\u03b1\u03c3\u03b7 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ae \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03c1\u03cd\u03c0\u03c4\u03b5\u03c4\u03b1\u03b9 \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2. \u0395\u03bd\u03ce \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03ba\u03c4\u03b9\u03ba\u03ae \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03c5\u03c7\u03b8\u03b5\u03af \u03b7 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03ae \u03b7 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7, \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c9 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 <strong data-start=\"1175\" data-end=\"1197\">\u03c7\u03b1\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b1<\/strong> \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd, \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b7 \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf.<\/p>\n<h2 data-start=\"1289\" data-end=\"1345\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Greenhushing \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2;<\/h2>\n<p data-start=\"1347\" data-end=\"1702\">\u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf greenwashing -\u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c5\u03c0\u03b5\u03c1\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03ae \u03c0\u03b1\u03c1\u03b1\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2-<a href=\"https:\/\/www.weforum.org\/agenda\/2022\/11\/what-is-greenhushing-sustainability-climate\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1427\" data-end=\"1443\">greenhushing<\/strong><\/a> \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bf\u03c5 <strong data-start=\"1490\" data-end=\"1504\">\u03b1\u03b4\u03ae\u03bb\u03c9\u03c4\u03bf<\/strong>. \u0388\u03bd\u03b1\u03c2 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03bc\u03ad\u03bd\u03b5\u03b9 \u03c3\u03ba\u03cc\u03c0\u03b9\u03bc\u03b1 \u03c3\u03b9\u03c9\u03c0\u03b7\u03bb\u03cc\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 \u03ac\u03bd\u03b8\u03c1\u03b1\u03ba\u03b1 \u03ae \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd ESG, \u03b1\u03c0\u03cc \u03c6\u03cc\u03b2\u03bf \u03bc\u03ae\u03c0\u03c9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b7\u03b8\u03b5\u03af \u03cc\u03c4\u03b9 \u03c5\u03c0\u03cc\u03c3\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ac \u03ae \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac.<\/p>\n<p data-start=\"1704\" data-end=\"1907\">\u03a3\u03b5 \u03c0\u03c1\u03cc\u03c3\u03c6\u03b1\u03c4\u03b7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 South Pole, 1 \u03c3\u03c4\u03b9\u03c2 4 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bc\u03b5 \u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ac \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1 \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1\u03bd \u03bd\u03b1 \u03bc\u03b7\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd. \u0393\u03b9\u03b1\u03c4\u03af; \u03a6\u03bf\u03b2\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c4\u03bf\u03bd \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf, \u03c4\u03bf\u03bd \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf \u03c6\u03ae\u03bc\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf.<\/p>\n<p data-start=\"1909\" data-end=\"2164\">\u039c\u03b5 \u03c1\u03c5\u03b8\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03cc\u03c0\u03c9\u03c2 \u03b7 <strong data-start=\"1945\" data-end=\"1976\">\u039f\u03b4\u03b7\u03b3\u03af\u03b1 \u03c4\u03b7\u03c2 \u0395\u0395 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b5\u03c2 \u03b1\u03be\u03b9\u03ce\u03c3\u03b5\u03b9\u03c2<\/strong>, <strong data-start=\"1978\" data-end=\"1986\">CSRD<\/strong>, \u03ba\u03b1\u03b9 <strong data-start=\"1992\" data-end=\"2024\">\u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 SEC \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1<\/strong>, \u03b7 \u03c0\u03af\u03b5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae. \u0391\u03bb\u03bb\u03ac <strong data-start=\"2067\" data-end=\"2130\">\u03b7 \u03c0\u03bb\u03ae\u03c1\u03b7\u03c2 \u03b1\u03c0\u03cc\u03ba\u03c1\u03c5\u03c8\u03b7 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ce\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c3\u03c4\u03b5\u03af\u03bb\u03b5\u03b9 \u03bb\u03ac\u03b8\u03bf\u03c2 \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1<\/strong>: \u03cc\u03c4\u03b9 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03bd\u03b1 \u03ba\u03c1\u03cd\u03c8\u03b5\u03c4\u03b5.<\/p>\n<h2 data-start=\"1909\" data-end=\"2164\">\u039f\u03b9 \u03ba\u03c1\u03c5\u03bc\u03bc\u03ad\u03bd\u03bf\u03b9 \u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5 Greenhushing<\/h2>\n<h3 data-start=\"2210\" data-end=\"2253\">1. <strong data-start=\"2217\" data-end=\"2251\">\u0391\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2<\/strong><\/h3>\n<p data-start=\"2254\" data-end=\"2492\">\u03a4\u03b1 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03ad\u03c1\u03b7 - \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03c5\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c1\u03c5\u03b8\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c1\u03c7\u03ad\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 - \u03b1\u03bd\u03b1\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1. \u0397 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b3\u03b5\u03bd\u03bd\u03ac \u03b1\u03bc\u03c6\u03b9\u03b2\u03bf\u03bb\u03af\u03b5\u03c2. \u0391\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf, \u03b7 \u03ac\u03c1\u03bd\u03b7\u03c3\u03b7 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03b5\u03b9 \u03b3\u03b9' \u03b1\u03c5\u03c4\u03ae\u03bd \u03c5\u03c0\u03bf\u03bd\u03bf\u03bc\u03b5\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b2\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bf\u03b9\u03ba\u03bf\u03b4\u03bf\u03bc\u03b7\u03b8\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba\u03b1\u03b9\u03c1\u03cc.<\/p>\n<h3 data-start=\"2494\" data-end=\"2535\">2. <strong data-start=\"2501\" data-end=\"2533\">\u03a7\u03b1\u03bc\u03ad\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2<\/strong><\/h3>\n<p data-start=\"2536\" data-end=\"2789\">\u03a3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 ESG \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03cc\u03bb\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03c9\u03bd, \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b1\u03c6\u03b1\u03b9\u03c1\u03b5\u03af \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c7\u03c5\u03c1\u03ae \u03c0\u03b7\u03b3\u03ae \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b1\u03c2. \u0397 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03c1\u03bf\u03cc\u03b4\u03bf\u03c5 -\u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b1\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c4\u03b5\u03bb\u03ae\u03c2- \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9 \u03b7\u03b3\u03b5\u03c3\u03af\u03b1, \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<h3 data-start=\"2791\" data-end=\"2829\">3. <strong data-start=\"2798\" data-end=\"2827\">\u0391\u03c0\u03bf\u03c4\u03c5\u03c7\u03af\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03cd\u03c3\u03b5\u03b9 \u03b4\u03c1\u03ac\u03c3\u03b7<\/strong><\/h3>\n<p data-start=\"2830\" data-end=\"3038\">\u03a0\u03bf\u03bb\u03bb\u03bf\u03af \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b4\u03b9\u03b1\u03b4\u03c1\u03b1\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03c5\u03bd \u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03cc \u03c1\u03cc\u03bb\u03bf \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03bc\u03cc\u03c1\u03c6\u03c9\u03c3\u03b7 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03c9\u03bd \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03bf\u03c5\u03c2 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae, \u03ac\u03bb\u03bb\u03bf\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd. \u0391\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b5\u03bd\u03cc \u03c3\u03b5 \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03bf \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03cc\u03c3\u03bf\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b9\u03c2 \u03c6\u03b9\u03bb\u03bf\u03b4\u03bf\u03be\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03bb\u03bf\u03b3\u03bf\u03b4\u03bf\u03c3\u03af\u03b1.<\/p>\n<h2 data-start=\"3045\" data-end=\"3084\"><\/h2>\n<h2 data-start=\"3045\" data-end=\"3084\">\u0393\u03b9\u03b1\u03c4\u03af \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ad\u03bf\u03bd \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2<\/h2>\n<p data-start=\"3086\" data-end=\"3406\">\u0395\u03bd\u03ce \u03bf \u03c6\u03cc\u03b2\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03ac\u03c3\u03b9\u03bc\u03bf\u03c2, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03cc\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9, <strong data-start=\"3177\" data-end=\"3241\">\u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2<\/strong>. \u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b1\u03b3\u03ba\u03bf\u03c3\u03bc\u03af\u03c9\u03c2 \u03b1\u03c0\u03bf\u03b4\u03b5\u03ba\u03c4\u03ac \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03b3\u03b9\u03b1 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2 ESG \u03ba\u03b1\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03b5\u03c0\u03b1\u03bb\u03ae\u03b8\u03b5\u03c5\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03c1\u03af\u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03bc\u03b5 \u03b1\u03c5\u03c4\u03bf\u03c0\u03b5\u03c0\u03bf\u03af\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>\n<p data-start=\"3408\" data-end=\"3741\">\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03b9\u03ce\u03ba\u03bf\u03c5\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03b7\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c3\u03c6\u03ac\u03bb\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 ESG - \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c4\u03c9\u03bd <strong data-start=\"3505\" data-end=\"3526\">\u0395\u03ba\u03c0\u03bf\u03bc\u03c0\u03ad\u03c2 \u03c0\u03b5\u03b4\u03af\u03bf\u03c5 3<\/strong>, \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7 \u03b2\u03b9\u03bf\u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c6\u03b5\u03cd\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03ac\u03bd\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd. \u03a4\u03bf \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ac\u03c4\u03b5 \u03bc\u03b5 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03af\u03bd\u03b5\u03b9\u03b1, \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c3\u03c4\u03b5 \u03c4\u03cc\u03c3\u03bf \u03c4\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03b3\u03bc\u03b1\u03c4\u03b1 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03bc\u03b5\u03af\u03c2 \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae.<\/p>\n<h2 data-start=\"3748\" data-end=\"3805\"><\/h2>\n<h2 data-start=\"3748\" data-end=\"3805\">\u03a0\u03ce\u03c2 \u03bd\u03b1 \u03c0\u03bb\u03bf\u03b7\u03b3\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 ESG \u03c7\u03c9\u03c1\u03af\u03c2 Greenwashing<\/h2>\n<p data-start=\"3807\" data-end=\"3923\">\u0391\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03c3\u03c4\u03b5 \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03b2\u03c1\u03b5\u03af\u03c4\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03af\u03b1 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2, \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03c9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1:<\/p>\n<ul data-start=\"3925\" data-end=\"4379\">\n<li data-start=\"3925\" data-end=\"4016\">\n<p data-start=\"3927\" data-end=\"4016\"><strong data-start=\"3927\" data-end=\"3957\">\u03a7\u03c1\u03ae\u03c3\u03b7 \u03c0\u03bb\u03b1\u03b9\u03c3\u03af\u03c9\u03bd \u03c4\u03c1\u03af\u03c4\u03c9\u03bd<\/strong> \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03a0\u03c1\u03c9\u03c4\u03cc\u03ba\u03bf\u03bb\u03bb\u03bf GHG, \u03c4\u03bf SBTi \u03ae \u03c4\u03bf TCFD \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b8\u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c9\u03bd.<\/p>\n<\/li>\n<li data-start=\"4017\" data-end=\"4085\">\n<p data-start=\"4019\" data-end=\"4085\"><strong data-start=\"4019\" data-end=\"4047\">\u039d\u03b1 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b5\u03b9\u03bb\u03b9\u03ba\u03c1\u03b9\u03bd\u03b5\u03af\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03bf\u03b4\u03bf<\/strong>-\u03bd\u03b1 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd \u03c4\u03cc\u03c3\u03bf \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b5\u03c2 \u03cc\u03c3\u03bf \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n<\/li>\n<li data-start=\"4086\" data-end=\"4163\">\n<p data-start=\"4088\" data-end=\"4163\"><strong data-start=\"4088\" data-end=\"4120\">\u0391\u03c0\u03bf\u03c6\u03cd\u03b3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ac \u03b1\u03c3\u03b1\u03c6\u03ae \u03b4\u03b9\u03b1\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7.<\/strong> \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2.<\/p>\n<\/li>\n<li data-start=\"4164\" data-end=\"4269\">\n<p data-start=\"4166\" data-end=\"4269\"><strong data-start=\"4166\" data-end=\"4189\">\u0395\u03bc\u03c0\u03bb\u03bf\u03ba\u03ae \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd<\/strong> \u03bc\u03ad\u03c3\u03c9 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ce\u03bd, \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03c3\u03b7\u03c2 - \u03b1\u03bb\u03bb\u03ac \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b8\u03c5\u03b3\u03c1\u03b1\u03bc\u03bc\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7.<\/p>\n<\/li>\n<li data-start=\"4270\" data-end=\"4379\">\n<p data-start=\"4272\" data-end=\"4379\"><strong data-start=\"4272\" data-end=\"4332\">\u03a3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03bf\u03b3\u03bd\u03ce\u03bc\u03bf\u03bd\u03b5\u03c2 \u03c3\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ae\u03c2, \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong> \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03b9\u03c3\u03c4\u03b5\u03af \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03c0\u03b1\u03b9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bc\u03b2\u03b1\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b5\u03c1\u03b1\u03c3\u03c0\u03af\u03c3\u03b9\u03bc\u03b5\u03c2.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"4386\" data-end=\"4412\">\u03a4\u03bf \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf ESG<\/h2>\n<p data-start=\"4414\" data-end=\"4685\">\u03a4\u03bf Greenhushing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03ad\u03c1\u03bf\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf\u03c5 \u03c6\u03ac\u03c3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 <a href=\"https:\/\/www.forbes.com\/sites\/mikescott\/2023\/04\/18\/greenwashing-vs-greenhushing-how-companies-can-get-it-right\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"4484\" data-end=\"4500\">greenwashing<\/strong><\/a> (\u03c5\u03c0\u03b5\u03c1\u03b4\u03b9\u03b5\u03ba\u03b4\u03af\u03ba\u03b7\u03c3\u03b7), <strong data-start=\"4517\" data-end=\"4533\">greenwishing<\/strong> (\u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03bf\u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c0\u03c1\u03bf\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2), \u03ba\u03b1\u03b9 <strong data-start=\"4576\" data-end=\"4593\">greenblushing<\/strong> (\u03c5\u03c0\u03bf\u03b2\u03b1\u03b8\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5\u03c4\u03c1\u03b9\u03bf\u03c0\u03b1\u03b8\u03ce\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b5\u03c2). \u038c\u03bb\u03b1 \u03b5\u03bd\u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5\u03c2, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03c3\u03b9\u03c9\u03c0\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03c0\u03b1\u03c1\u03b5\u03be\u03b7\u03b3\u03b7\u03bc\u03ad\u03bd\u03b7.<\/p>\n<p data-start=\"4687\" data-end=\"4907\">\u039f\u03b9 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03c5\u03bd \u03ad\u03bd\u03b1 <strong data-start=\"4713\" data-end=\"4744\">\u03b1\u03be\u03b9\u03cc\u03c0\u03b9\u03c3\u03c4\u03b7, \u03b4\u03b9\u03b1\u03c6\u03b1\u03bd\u03ae\u03c2 \u03c6\u03c9\u03bd\u03ae<\/strong> \u03c3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b5\u03bd\u03bf \u03c7\u03ce\u03c1\u03bf \u03b8\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b7\u03b3\u03b7\u03b8\u03bf\u03cd\u03bd - \u03ba\u03b1\u03b9 \u03cc\u03c7\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03bf\u03c5\u03bd. \u039c\u03b1\u03ba\u03c1\u03bf\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1, <strong data-start=\"4835\" data-end=\"4906\">\u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03bf\u03bc\u03af\u03b1<\/strong>.<\/p>\n<h2 data-start=\"4914\" data-end=\"4931\">\u03a4\u03b5\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2<\/h2>\n<p data-start=\"4933\" data-end=\"5211\">\u0397 \u03c3\u03b9\u03c9\u03c0\u03ae \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c3\u03c6\u03b1\u03bb\u03ae\u03c2 \u03b2\u03c1\u03b1\u03c7\u03c5\u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03bc\u03b1, \u03b1\u03bb\u03bb\u03ac \u03c3\u03c4\u03b7\u03bd ESG, \u03c3\u03c5\u03c7\u03bd\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03ba\u03b9\u03bd\u03b4\u03cd\u03bd\u03bf\u03c5. \u039a\u03b1\u03b8\u03ce\u03c2 \u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03cc\u03c2 \u03c0\u03c5\u03c1\u03ae\u03bd\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b8\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03bf\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b4\u03bf\u03ba\u03af\u03b5\u03c2 \u03c4\u03c9\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03bc\u03b5\u03c1\u03ce\u03bd \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9. \u039f\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bc\u03cc\u03bd\u03bf \u03bd\u03b1 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd\u03bd - \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd, \u03bc\u03b5 <strong data-start=\"5170\" data-end=\"5210\">\u03c3\u03b1\u03c6\u03ae\u03bd\u03b5\u03b9\u03b1, \u03c5\u03c0\u03b5\u03c5\u03b8\u03c5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b8\u03ac\u03c1\u03c1\u03bf\u03c2<\/strong>.<\/p>\n<p data-start=\"5213\" data-end=\"5355\">\u03a9\u03c2 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2<a href=\"https:\/\/nikosavlonas.com\/el\/event\/\u03b5\u03bd\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b7-\u03c4\u03b7\u03c2-\u03b7\u03b3\u03b5\u03c3\u03af\u03b1\u03c2-\u03c4\u03c9\u03bd-esg-\u03c3\u03c4\u03b7-\u03bc\u03ad\u03c3\u03b7-\u03b1\/\"> \u03bf \u03bf\u03c0\u03bf\u03af\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bd\u03c4\u03ac\u03b4\u03b5\u03c2 \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03c3\u03c4\u03bf \u03c4\u03b1\u03be\u03af\u03b4\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf \u03c4\u03b7\u03c2 ESG<\/a>, \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c9 \u03cc\u03c4\u03b9 \u03c4\u03ce\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03ce\u03c1\u03b1 \u03bd\u03b1 \u03bc\u03b9\u03bb\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b5 \u03c3\u03cd\u03bd\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03ac\u03bd\u03b5\u03b9\u03b1.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bf\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b2\u03b9\u03c9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03b9\u03bc\u03b5\u03c4\u03c9\u03c0\u03af\u03c3\u03b5\u03b9 \u03b1\u03c5\u03be\u03b1\u03bd\u03cc\u03bc\u03b5\u03bd\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03bc\u03b5 \u03c4\u03bf\u03bd \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03bd \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03b2\u03b1\u03bb\u03bb\u03bf\u03bd\u03c4\u03b9\u03ba\u03ad\u03c2, \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03bf\u03b9\u03ba\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 (ESG). \u0395\u03bd\u03ce \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c0\u03c1\u03b1\u03c3\u03af\u03bd\u03b9\u03c3\u03bc\u03b1, \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c5\u03b9\u03bf\u03b8\u03b5\u03c4\u03bf\u03cd\u03bd \u03b1\u03b8\u03cc\u03c1\u03c5\u03b2\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 - \u03bc\u03b9\u03b1 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03c0\u03c1\u03b1\u03c3\u03af\u03bd\u03b9\u03c3\u03bc\u03b1. \u0391\u03c5\u03c4\u03ae \u03b7 \u03c4\u03ac\u03c3\u03b7, \u03cc\u03c0\u03bf\u03c5 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03ae \u03c3\u03b9\u03c9\u03c0\u03bf\u03cd\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03ba\u03bb\u03af\u03bc\u03b1, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b1\u03bd 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